How travel agencies can market their Appointment Booking offerings
Despite the scepticism and scaremongering which has dominated the headlines in recent months around the decline in retail sales, 88% of transactions still take place in-store. With this in mind, travel agencies, advisors and those operating in the sector need to come up with innovative ways to attract customers to their physical stores. Often, it can be difficult for travel agencies and advisors to manage footfall at peak periods and this can result in customer complaints and walkouts. With expectations at an all time high, those working in the retail sector need to think about how to meet the demands of consumers, increase footfall, optimise staff efficiency in-store through training and the introduction of technology.
To ensure service is consistently seamless and premium, travel retailers and advisors need to effectively manage customers and enable them to secure their service online in advance through pre booked appointments. Furthermore, when service footfall begins to grow, the appointment booking offering needs to be well communicated to customers through a variety of advertising messages and channels.
Introducing “Qudini Holidays” and your guide to promoting appointment booking services and software
Over the next few months, we will be producing blogs and content around how advisors and associates can go about promoting their appointment booking offering. In order to make it more digestable, we have used a fictional brand, Qudini Holidays, and have visualised a full end-to-end appointment booking promotional campaign to promote an ‘In-store Guide’ service and the ability to pre-book an appointment.
About the (fictional) in-store guide service and our campaign
Qudini Holidays is an online and in-store travel agency, targeting a wide range of customers typically aged 25 to 60. In competition with the growing online travel services, our agency offers customers more defined holiday packages. In-store, we work closely with customers to personally guide them through our options and to do all of the leg work for them.
Service purpose and campaign concerns
In a time poor society, we understand that not all customers have time to travel through multiple flight, hotel and travel guide website to curate their ideal holiday. Yet, we know that all families and working professionals are in need of the occasional adventure – be it a city break, beach holiday or an exotic trip. As a result, Qudini Holidays are introducing a new “In-store Guide” service – a rebranding of our sales reps to highlight their true role in supporting customers to find and book their holiday, doing all of the leg-work for them.
A national campaign is therefore being launched to promote this new service, and to highlight the fact that customers can now receive an even more premium and convenient service through pre-booking an in-store appointment.
To gain insights into how to go about marketing your appointment booking platform effectively, watch out for our blogs over the next three months which will have useful information about how to make the most of your offering.
To read our best practice guide and find out how you can market your appointment booking proposition today, download our appointment booking pack today or sign-up to our webinar which will be taking place on the 16th November where our CEO and Co-Founder will be speaking about how to go about promoting your appointment booking offering to drive footfall in-store.
For more information, contact the Qudini Marketing team – firstname.lastname@example.org