The cause and frequency of customer complaints in the UK

Qudini Marketing
by Qudini Marketing

In 2017, Qudini conducted a comprehensive survey with over 2,000 UK consumers, to gauge their views on the state of the brick and mortar retail, including the frequency and cause of poor in-store experiences and how customers are responding. We then extracted further interesting insights by analysing our findings according to gender, generation and geographical responses.

As part of the survey, we asked shoppers the following three questions: 

Find out the results:

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