Press release: survey finds 64% of UK consumers are avoiding stores during Covid-19, costing retailers more than ever

Dylan Brown
by Dylan Brown

Survey of 2,000 UK consumers finds people are worried about their health when waiting in queues to enter stores or to receive service. As a result, they’re less willing to queue and more likely to walk out of stores without making a purchase. 

On the 25th of September, 2020, Qudini surveyed more than 2,000 British consumers to gain a better understanding of how they are interacting with stores during the Coronavirus era.

Download the full survey of 2,000+ consumers here

Our survey found: 

The majority of consumers are still avoiding stores

While stores have reopened, 64% of consumers are avoiding them as a result of Covid-19. This is especially true for consumers from higher income households, Millennial and GenZ consumers and female consumers.

Health concerns are the main reasons stopping consumers from visiting stores

69% stating this to be true, followed by an increased use of online shopping (41%) and financial concerns (31%). 

When it comes to visiting stores, customers’ biggest concerns are:

Accordingly, the health and hygiene measures that customers most appreciate in order of priority are hand sanitiser stations (42%), masks in stores (41%) and limiting the number of customers in stores (39%).

After this customers rated contactless card payments (25%), Perspex screens between counters (24%), social distancing signs (22%) and self-service checkout tills (14%) as being the most important.

Consumers are less willing to wait in queues to enter stores or for service

When consumers do visit stores, they are less willing to queue and more likely to walkout without making a purchase. 

 

Learn more about queue management software

Consumers fear catching Coronavirus while waiting in queues:

Contracting Contracting Covid-19 was the top concern amongst 40% consumers when waiting in queues, followed by poor weather conditions (36%), lack of certainty and information (34%), lack of comfort (33%) and time wasted (28%).

Imogen Wethered, CEO and Co-founder of Qudini, says: 

“The fact that retail’s biggest spenders: higher income earners, younger generations and female consumers are the most likely to be avoiding stores, and to walk out of stores without making purchases when there are queues (before Covid and even more so during the pandemic), is a worrying insight. As we race towards Black Friday peak period retailers that don’t utilise readily-available retail software that enables their customers to join virtual queues (from a host with a tablet or even their phone) or pre-book times to visit stores are missing out on potential revenues and run the risk of losing repeat business.”

The survey also revealed that retailers that deployed Retail Choreography software solutions, including in-store appointments, contactless collection services, host managed waiting experiences, virtual queuing systems and virtual appointments, stand to gain significantly through improved brand relationships across channels.

This is particularly prevalent amongst Millennial and GenZ customers where an average of 77% state that the solutions would positively impact their interactions with retailers in one or more of the following ways:

Wethered says: 

“Overall, these survey insights show Millennial and GenZ customers want and expect more digital ways of being managed, and the revenue and brand relationship benefit of doing so for retailers is significant. By not offering these tools, retailers are only accommodating to the expectations of their previous customer groups. More and more retailers are realising how virtual queuing systems and appointment booking software can help them to build customer confidence to visit stores, alongside better long term relationships, and so we’re setting up retailers by the day as Black Friday and December peak season approaches.”

Download the full survey report here

 

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