How in-store technology can fall short of customer expectations
Technologies need to help assist the current customer experience and make the employees lives easier rather than cause additional issues on top of what many may seem as a long process. With customer expectations at an all-time high, retailers need to ensure that they create memorable experiences for customers while at the same time ensuring that staff are able to manage expectations through the use of new technologies.
Whilst the need for efficient in-store technology is becoming a necessity, the deployment of this should be carefully aligned with staff skillsets and overall business strategy. Find out the four ways in which in-store technology is falling short of customer expectations in our latest whitepaper.
Check out our latest whitepaper to find out the four ways in which technology falls short of customer experience.