Infographic – Why customers use social media to share their complaints about poor in-store experiences

Imogen Wethered
by Imogen Wethered

Qudini surveyed 2,000 UK consumers and found that 21% of customers used social media to complain in the event of a poor store experience, with Facebook the highest used platform followed by twitter. We wanted to understand why customers felt the need to post their complaints on social media. We found that:

Graph Why Customers Use Social Media To Complain About Poor Experience In Retail Qudini

Graph Why Consumers Complain About Poor Experience On Social Media By Gender Qudini

Graph Why Millennials And Genz Use Social Media To Complain Qudini

Download our whitepaper: To further understand these insights, why they matter and what retails should do about them.

Link to Whitepaper: Use of Social Media as a Complaint Channel in the Event of Poor In-store Experiences


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