Safe Stores Panel Event Summary

An online panel event held on July 8, 2020, with Gareth Hughes from Estée Lauder and Mark Limby from Brown Thomas.

Only one month on since retail stores were given the go ahead to reopen after months of lockdown and one thing is abundantly clear – we’re in a completely different retail environment than we were at the beginning of year.

In Qudini’s Safe Stores panel discussion on Wednesday July 8, 2020, Qudini’s CEO and Co-founder, Imogen Wethered, spoke with Gareth Hughes from Estée Lauder and Mark Limby from Brown Thomas about the initiatives they’ve carried out in their stores and online.

Key insights discussed:

  • Curbside pickup is growing.
  • Online e-commerce platforms have accelerated 2-3 years ahead.
  • Virtual appointments could be part of the new future.
  • Digital signage helps offer a more branded and premium social distancing experience.
  • Customers are shopping differently across different countries and regions.
  • Queue management to enter stores and within store departments helps reassure customers.
  • And much more….

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