2020 US Retail Banking White Paper

Download our free white paper for original research and in-depth insights into the US retail banking market.

We surveyed over 2,000 consumers of all different age brackets throughout the US to get their thoughts on retail banking.

What’s inside?

  • How consumers feel about retail banks: brand awareness, marketing, in-branch experience, online banking and customer service
  • Find out if the Big Four should be worried about the neobanks
  • The support channels consumers prefer (by generation)
  • What technology banks need to invest in according to their customers
  • How consumers complain and why.

Some of our findings:

  • 92% of respondents said good in-branch experiences are important or extremely important
  • 86% of respondents agreed that it’s important or extremely important for banks to have physical branches
  • 66% of Gen Zers have made a complaint against a bank before
  • Bank of America has the highest percentage of customers and the highest level of brand awareness
  • Wells Fargo had a particularly large Gen Z customer base at 23% (the generational average is 17%).




Please provide us with a few details before you download the report:


Thank you for accessing our resource

Please click the button below to download the resource.

If you have any questions or need any more ideas, get in touch with us at info@qudini.com