Does Your Retail Offer Appeal To Youth Generations?

This report was conducted with over 2000 shoppers to study the types of items people are buying the most, the impact of e-commerce on brick and mortar retail, the relevance of the retail brands brand and the influencing power of social media.

The report provides key insights for retailers to help them evaluate the challenges and opportunities to help them earn the loyalty of two of their most important consumer groups such as Millennials and Generation Z. 

White Paper on Retail Habits of Gen Z and Millenials in the UK.

Key Areas:

  • How does online retail compare with offline?
  • Why do people prefer to shop in-store instead of online?
  • How dominant is Amazon compared with other online retail brands?
  • Which retail brands are considered most relevant by different generations?
  • And how do the different age groups engage with retail on social media?


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