Does Your Retail Offer Appeal To Youth Generations?

We surveyed over 2,000 consumers throughout the UK to discover their retail habits and buying behaviours, measure the true impact of e-commerce on brick-and-mortar retail, gain insights into the relevance of brands and look at the influencing power of social media.

This report provides retailers with key insights into how they can remain relevant and build long-lasting relationships with Millennials and Gen Zers in the years to come.

Key Areas:

  • The impact e-commerce has had on brick-and-mortar retail
  • Why people still prefer shopping in-store instead of online
  • The increasing dominance of Amazon and other online retail brands
  • What brands are the most relevant to different generations
  • How different age groups are engaging with retailers on social media


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