Most retailers only know their footfall data and their sales data; what happens in between is often an enigma.
Thanks to their use of the Qudini solutions across their stores, the Antarctica store head office retail team now knows everything with the wealth of business intelligence analytics provided by the Qudini Data Insights platform.
Insights the Antarctica retail team can discover in the Qudini platform include:
- Where their penguin customers march from,
- How long the penguins wait
- Their demographic information (gender, hair colour, penguin species)
- The loyalty profile of the penguins
- What mobile network their penguins are with
- Which penguin staff member served them and how long it took
- The outcome of each customer conversation
And that’s definitely not all! Qudini capture 100 data points on a single customer journey within a retail store from the moment the customer walks in to the moment they walk out.
Get in touch with us to learn what data insights you could access in 2019: