One year on: is GDPR helpful or hurtful?

Imogen Wethered
by Imogen Wethered

On the anniversary of GDPR becoming law we wanted to take a look back at the regulations and understand the impact. You may remember that there was a lot of concern amongst businesses that GDPR adherence would be onerous and even hurtful to business.

According to the cybersecurity consultancy SIRE there are some important benefits from GDPR for businesses including improved cybersecurity, brand safety resulting from fewer data breaches and increased customer loyalty as customers opt-in to hear more from the brands they like.

Of course, there have been trade offs as well, which include the financial costs of compliance, an on-going company-wide effort, and non-compliance penalties for companies that don’t adhere to the regulation rules.

From a legal perspective it is important to understand where the European Data Protection Authorities (DPA) are focused and what provokes their ire. According to the law firm Osborne Clarke ‘the evidence of any significant enforcement activity is slim. But we are starting to see examples of the type of conduct that is likely to jump the data enforcement queue’. These include data breaches, transparency and consent and data subjects’ rights. They also look at the fines that have been issued so far and offer considerations for ongoing GDPR compliance.

In 2018 Qudini issued a report on GDPR compliance in conjunction with our legal advisors to support Qudini clients. It is a best practice guide explaining how to become (and remain) GDPR compliant when using the Qudini Appointment Booking Software, Event Management Software and Queue Management Software. It’s as helpful and relevant one year on.

Download the free report here.


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