Nike streamlines its NikeTown Express Shop customer journey with appointment booking software

Dylan Brown
by Dylan Brown

Nike is allowing customers to book appointments at its NikeTown stores and several other stores, and the experience is fast, engaging and safe thanks to the help of appointment booking software.

Shortly after reopening its stores after months of lockdown, sportswear and fashion giant, Nike, launched a new NikeTown Express Shop service that allows customers to book appointments with staff to quickly and safely collect products they want to purchase.

Find out more about appointment booking software.

How NikeTown’s Express Shop service works

1) The customer books a time-slot appointment for Nike’s Express Shop service through the website or app.

2) The customer arrives in-store at the time they preselected and finds the NikeTown Express Service desk. They also receive reminder emails and SMS notifications to keep them engaged and prepared before their visit.

NikeTown Express Shop allows customers to book appointments.

3) The customer asks the Nike team for the product they want and in what size, and a team member will go and grab the product for them.

Customers can also sign up for this service in-store by simply scanning the QR code at the counter.

Why we love this initiative

The NikeTown Express Shop service saves customers from having to search for items themselves and queue to make purchases, limiting their overall time in-store drastically. This means it’s safer for customers and staff, and it reduces the number of customers in the shop at one time.

It’s also dynamic in that it allows online and in-store customers to easily access the service ahead of time or book the next available slot.

Nike also offer customers requiring a one-to-one shopping service the option of doing so virtually – Nike offer a virtual video service through Zoom to customers wanting help with training equipment and fashion advice.

Nike offer customers 60 minute “Gear Up Virtually” personalized sessions.

Find out more about how we’re helping other brands like Samsung, Tesco and John Lewis.

Read Qudini’s case studies here.


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