Lightning bolts, dance moves and Qudini crimson – we’ve combined cutting-edge software solutions with a touch of style.
From the way things are looking now, 2020 is set to be a year of great change and innovation for most retailers.
To ensure retailers remain relevant in the eyes of modern consumers and win the retail revolution, we’ve created a new category that’s built on creating more compelling omni-channel offerings that enhance retailers’ brand presence and strengthen their customer relationships.
To coincide with the launch of our new category – a little something we call Retail Choreography (more on the later) – we’ve redesigned the Qudini website, logo and branding to better represent who we are and what we’re about.
The decisions behind our stylish new website and funky new colour palette are obvious – they look awesome – but why the lightning bolt logo, you might ask? After all, lightning bolts are very, very frightening (Bohemian Rhapsody reference, sorry).
The idea behind our new lightning bolt logo is inspired by a number of elements, such as:
It represents the movement, friction and anticipation of powerful brand interactions
Lightning represents power, movement, friction. When it strikes, we look to the rumbling clouds in anticipation as a charge builds, waiting to see if another bolt will shudder through the sky.
Lighting is used to show powerful interactions: in Michelangelo’s The Creation of Adam on the Sistine Chapel a subtle lightening bolt can be seen in the space between God and Adam’s fingertips as they almost touch and bring the first man to life.
And Qudini is all about driving powerful brand interactions and reinvigorating retailers.
Staying agile and empowering retailers to move at the speed of light
When a bolt of lightning lights up the sky, it travels at approximately 300,000,000 meters per second (much faster than regular old sound and so always a step ahead of thunder).
At Qudini, we move in haste – our solutions are easy to implement and even easier for your team to adopt. Plus, our SaaS solutions are cloud-based, which is a double entendre (cool, huh?).
In our fast-paced retail landscape, we equip our clients with everything they need to stay one step ahead of the competition and win the retail revolution.
It reflects our new Retail Choreography framework
Just like a dance choreographer constructs powerful and captivating routines through carefully planning and controlling the movement of their dancers across novel and exciting stage environments, the Retail Choreography framework enables retailers to construct powerful and captivating omni-channel retail offerings that increases their profitability and drives lasting brand relevance.
By better planning and controlling their customer experience, store associate operations and data capture across all retail touchpoints, retailers are essentially “choreographing” the customer experience.
The three pillars of the Retail Choreography framework are Experience, Operations and Data; our new logo loosely reflects the movement a customer takes when moving between these elements – and the dance notation icons scattered throughout our new site reflect the powerful movements store associates make when engaging with customers.
And, now that we offer an entire suite of industry leading solutions to help retailers choreograph their customers and store associates, we needed a way to accurately express everything that we do – Retail Choreography solutions.
Powering the magic of retail on the High Street
The Ancient Romans believed that lightning was a manifestation of the gods – particularly Jupiter, the king of the gods – and when lightning struck, that ground was considered sacred.
Lightning was also used by Michelangelo to represent the creation of life – and Harry Potter also had a lightning bolt shaped scar on his forehead!
While we now know the science behind thunder and lightning, it still has an air of magic to it – and this magic is something which fits with our mission as a company: to power the magic of retail on the High Street.
After all, our name is inspired by one of the greatest magicians of all time: Harry Houdini (Queue Management + Houdini = Qudini). But now that queuing is only a small subset of our offering, we wanted to reinvigorate the meaning behind our name with a powerful new logo.
It looks super cool
It does though, right? Nerd alert: we were also partly inspired by our love for superheroes – and the lightning bolt does look like an emblem that would be painted on a the lycra-clad chest of a superhero.
And, like any good superhero, we are here to help – but in our case, we’re here to help retailers win the retail revolution!