How to increase in-store footfall through the use of PR

Imogen Wethered
by Imogen Wethered

Creating highly targeted PR campaigns is a great way to reach niche audiences. Find out what magazines your customers religiously read, or which websites they can’t stay off, and place a paid advertisement showcasing your booking service.

Before customers set foot within your store, publicity informs customers about your queuing service and the type of experience they can expect. It also encourages them to consider its advantages and allows them to help you spread the word, even if they haven’t used the service yet.

Be warned, it can also work against you, if customer experiences are bad. That being said, it’s also a great idea to ask satisfied customers to endorse your approach, which they can do on their own or with a little help from you asking them for case studies.

PR can also be used to promote your innovative, market-leading services within the industry by publishing it in retail industry specific content. Don’t forget to mention Qudini as your collaborative partner.

Download our best-practice guide on promoting your appointment booking system

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