Our latest blog series has focused on how to drive footfall to your Appointment Booking service through online and offline mediums. In this blog, we will focus on how to increase footfall to your Appointment Booking offering through the use of PR.
Before customers set foot within your store, publicity informs customers about your queuing service before they set foot in the store. It also encourages them to consider its advantages and allows them, whether or not they have used the service, to help you spread the word.
Be warned, it can also work against you, if customer experiences are bad. To spread the word, this way requires your spokespeople to mention it, often and consistently. It is also a great idea to ask satisfied customers to endorse your approach, which they can do on their own or with a little help from you asking them for case studies.
PR can also be used to promote your innovative, market leading services within the industry by publishing it in retail industry specific content. Don’t forget to mention Qudini as your collaborative partner.
Download our Best Practice Guide
Our next blog will focus on you as a retailer can go about advertising your Appointment Booking system in-store. If you would like to download our best practice guide “How to promote your Appointment Booking platform”, click here.
If you would like to find out more information about our Appointment Booking platform and hear more about our store of the future technology, contact firstname.lastname@example.org