How to increase footfall to your Appointment booking software via social media

Published on February 19th 2018
By Anne-Marie Lavelle

How to increase footfall to your Appointment booking software via social media

Our latest blog series has focused on how to drive footfall to your Appointment Booking service through Google Adwords and PPC. In this blog, we will focus on optimising your SEO processes to drive organic traffic to those retail Appointment Booking landing pages via social media.

How important is Social Media in driving footfall to my landing pages?

The goal of social media is to generate awareness, so it needs to be perfectly executed from the outset. Here’s how:

Be strategic

Before you get posting, think about where fans of your brand hang out. We recommended focusing on Twitter, Facebook and Instagram as these social media platform lend themselves well to consumer content.

Add value and be consistent

When posting, focus on creating helpful, engaging content, rather than self-serving drivel. To do so, be clear about the value proposition you’ve designed and demonstrate it clearly and consistently.

Be a perfectionist

Make sure you design your post to include beautiful imagery of your Appointment Bookings service or it’s benefits to your customers.

Use personalisation

Posting content to the masses is great. But for extra personalisation and to spin challenges into positives, encourage your social media teams to include links to your Appointment Booking service in responses to customers with questions or complaints. For example if a customer is complaining on social media about a poor customer experience in one of your stores, apologise to them and include a link to your booking service, ensuring they get a better experience next time.

Boost it

Using your social media channels to regularly post content ensures your message will be seen by high-volumes of your current followers. However, to get your content in front of wider audiences, you can use various paid advertising options across Twitter, Facebook and Instagram to boost posts and specify the audience you wish to target. Remember to ensure a clear value proposition as there is no one size fits all – keep it relevant to your audience.

Download our best practice guide

Our next blog will focus on which social channels you should use to promote your Appointment Booking platform in-store . If you would like to download our best practice guide “How to promote your Appointment Booking platform”, click here.

We are also hosting a webinar on the 16thNovember at 4pm GMT where our CEO & Co-Founder, Imogen Wethered, will be sharing her insights into how retailers should go about promoting their Appointment Booking platforms both on and offline – sign up today.

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