How to promote your virtual appointment offering

Imogen Wethered
by Imogen Wethered

Whether stores are open or closed, virtual appointments are proving a great way to increase online sales while keeping customers safe and happy.

But key to this is driving customers to discover your offering and to book appointments. Here are some suggestions on how to do this.

How do consumers prefer to book appointments?

In our USA consumer survey we asked which channels customers would be most likely to use to schedule a virtual or in-store appointment through and found that:

For appointment scheduling software:

Promoting your virtual appointment booking offering

In order to drive traffic to your virtual appointment booking offering, it’s vital that you actively promote it across channels. Here are some ways to do so:

Your website’s homepage

Inside your nav bar

Promotional banners

Entry pop-ups 

A dedicated appointment booking information page

Your store locator page

Store’s individual pages

Your product pages

Page footers

Across social media On closed store signs

On posters or window displays

Read our guide on promoting your appointment booking offering

Creating effective signage for your virtual services

To create a clear and efficient customer journey for virtual services, it’s vital that retailers create effective and easy to understand signage.

To help our clients to create clear signage for their virtual appointment booking offering, we’ve pulled together a guide.

How to create effective signage for appointment booking services

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