There’s the old roadside warning: “Tiredness can kill. Take a break.”
Our version would read: “GDPR fatigue means fines. Don’t take a break.”
Fines issued by the ICO are now a lot tougher – and it’s just the beginning. With updated EU-wide legislation, there are two tiers of administrative fines that can be levied as penalties for GDPR non-compliance:
- Up to €10 million, or 2% annual global turnover – whichever is greater; or
- Up to €20 million, or 4% annual global turnover – whichever is greater.
In July 2019, British Airways was issued with a fine of £183 million. In the same month, Marriott hotels received a fine of £99 million for failing to protect the data of some 339 million guest records.
If you use clipboards, paper & pen to capture sensitive personal data like names, addresses, emails and telephone numbers on paper, you are at risk of not being GDPR compliant.
Imagine loose pieces of paper on pedestals, clipboards left in plain sight, sales reps accidently leaving their paper diaries in a car, on a train or in a pub.
The opportunity for human error is huge and the financial and reputational risk to businesses could be devastating.
And the number of reported breaches is rising fast. The Guardian newspaper reports that data protection complaints have almost doubled year-on-year from 21,019 to 41,661.
Being GDPR safe with paper records is not easy
To avoid a potentially business-crippling fine, businesses need to:
- create GDPR compliance procedures for each scenario
- assign GDPR compliance officers for each store location
- provide initial and on-going staff training
- carry out regular spot checks
- ensure secure storage methods for offline data and secure disposal procedures (like shredding or incineration) and more.
Go digital, for GDPR confidence
Digital tools like Qudini’s put GDPR processes in place automatically. So you can be sure that stored data is:
- only accessible to store staff
- set to delete automatically at the appropriate time
- ISO27001 compliant
- protected against vulnerabilities.
Ensure greater GDPR compliance, growing your business in the process…
Retailers who’ve swapped over to Qudini have experienced exceptional results, including:
- Improved sales and loyalty through a better, more informed and engaging customer experience
- Improved store productivity and resource allocation through tools that reduce workplace stress and help your staff to better manage their shop floor activities
- Capture unique insights on your brick-and-mortar operations.
Impressive results that our clients have seen:
Implementing a digital system for in-store customer management has positive business benefits beyond GDPR compliance. Qudini customers have seen tremendous results, including:
- 62% walkout reduction for O2 UK
- 33% average spend increase for a UK eyewear retailer
- 10% conversion increase for a global travel brand retailer
- 13% improved productivity for the one of the UK’s largest grocery retailers.
See for yourself
Find out more about how Qudini can help you with GDPR and book a demo!
“Undoubtedly it has reduced our walk-out rate.” – Matthew Butler, Branch Manager.
NatWest now use the Qudini Queue Management System in their retail banking branches. This enables a host to add customers to a digital queue in order to manage the customer and update them by text message as they wait for their turn. When the customer’s turn arises the branch host is then able to direct the customer to the best advisor for their needs. This has been a significant transformation from their previous clipboard and pen method, helping to improve customer experience and in-branch operations resulting in more sales.
“I know exactly what is going on in my store, and it helps me lead my team a lot better.” – Shane Popat, Store Leader.
O2 use the Qudini queue management software to enable their O2 stores to better manage their walk-in customers entering their stores for service, alongside their staff and their shop floor activities. A concierge with the Qudini queuing app on their tablet greets customers entering the store and adds their details to the digital queue. Qudini automatically updates customers by SMS text messages as their turn draws near. O2 have reduced their store walkouts by 62% and created a more efficient shop floor operation.