GDPR: Snooze and your business will lose

Imogen Wethered
by Imogen Wethered

There’s the old roadside warning: “Tiredness can kill. Take a break.”
Our version would read: “GDPR fatigue means fines. Don’t take a break.”

Fines issued by the ICO are now a lot tougher – and it’s just the beginning. With updated EU-wide legislation, there are two tiers of administrative fines that can be levied as penalties for GDPR non-compliance:


In July 2019, British Airways was issued with a fine of £183 million. In the same month, Marriott hotels received a fine of £99 million for failing to protect the data of some 339 million guest records.

If you use clipboards, paper & pen to capture sensitive personal data like names, addresses, emails and telephone numbers on paper, you are at risk of not being GDPR compliant.

Imagine loose pieces of paper on pedestals, clipboards left in plain sight, sales reps accidently leaving their paper diaries in a car, on a train or in a pub.

The opportunity for human error is huge and the financial and reputational risk to businesses could be devastating.

And the number of reported breaches is rising fast. The Guardian newspaper reports that data protection complaints have almost doubled year-on-year from 21,019 to 41,661.

Being GDPR safe with paper records is not easy

To avoid a potentially business-crippling fine, businesses need to:

Go digital, for GDPR confidence

Digital tools like Qudini’s put GDPR processes in place automatically. So you can be sure that stored data is:

Ensure greater GDPR compliance, growing your business in the process…

Retailers who’ve swapped over to Qudini have experienced exceptional results, including:

Impressive results that our clients have seen:

Implementing a digital system for in-store customer management has positive business benefits beyond GDPR compliance. Qudini customers have seen tremendous results, including:

See for yourself

Find out more about how Qudini can help you with GDPR and book a demo!


“Undoubtedly it has reduced our walk-out rate.” – Matthew Butler, Branch Manager.

NatWest now use the Qudini Queue Management System in their retail banking branches. This enables a host to add customers to a digital queue in order to manage the customer and update them by text message as they wait for their turn. When the customer’s turn arises the branch host is then able to direct the customer to the best advisor for their needs. This has been a significant transformation from their previous clipboard and pen method, helping to improve customer experience and in-branch operations resulting in more sales.

Read the full NatWest case study now.


“I know exactly what is going on in my store, and it helps me lead my team a lot better.” Shane Popat, Store Leader.

O2 use the Qudini queue management software to enable their O2 stores to better manage their walk-in customers entering their stores for service, alongside their staff and their shop floor activities. A concierge with the Qudini queuing app on their tablet greets customers entering the store and adds their details to the digital queue. Qudini automatically updates customers by SMS text messages as their turn draws near. O2 have reduced their store walkouts by 62% and created a more efficient shop floor operation. 

Read the full O2 case study here or find out about our range of solutions by clicking here.


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