Driving traffic to your Appointment Booking services with landing pages

Published on February 19th 2018
By Anne-Marie Lavelle

Driving traffic to your Appointment Booking services with landing pages

Our latest blog series is focused on how you as a retailer can drive footfall to your Appointment Booking offering. This blog will focus on how to drive traffic to your landing pages and how to go about setting them up.
Landing pages – driving traffic

First of all, what is a landing page? A landing page is a web page that serves as the entry point for a website or a particular section of a website.

Creating a variety of dedicated landing pages with different SEO optimised information about your Appointment Booking service, will boost traffic to your Qudini Appointment Booking webpage. The SEO optimised cotent will ensure that your landing page shows at the top of customer Googld searches and to drive further traffic you can create paid adverts that link directly to this page.


Creating the ideal page

Your landing page must include, at the very least, the following elements:

1. A headline and sub-headline

(Your value proposition)

2. A brief description of what your Appointment Booking Service is, how it works and its value (using wording that your customer would search to look for your appointment service.

3. At least one engaging supporting page

4. Mobile optimisation

5. A clear CTA


How it should look

To engage customers you need a clean, organised and engaging design with natural navigation and minimal distractions (no pop-ups)

Use your creative juices. Play around with your design, colours and be sure to use relevant, eye catching imagery. Don’t clutter it thought. The CTA needs to be abundantly clear.


What should it say

You’ll need to craft some succinct messaging, conveying the reasons your customers will want to click the CTA and navigate to the Qudini Appointment Booking Widget.

Start by answering these questions:

1. Who is my audience and what service or goods are they looking for?

2. Who is my main competitor and how can I beat them?

3. How to I instill confidence in my Appointment Booking service

 

Different folks, different landing pages

As your new Appointment Booking Platform becomes more popular, you’ll likely be getting traffic from a number of different sources.

When this happens, you’ll need to have multiple landing pages for different audiences. For example, a customer navigating from a link in a social media post will be different to a use that arrives at your landing page from an ad, or even a returning customer, so be sure to tweak your messaging to ensure you’re driving conversion amongst your brand’s different audiences.


Testing landing page efficacy doesn’t need to be complex

For the best results, A/B testing will help you compare two versions of a landing page to see which one performs better. The one that gives a better conversion rate

Tip: Make your landing page supercharged by matching the keywords in the landing page copy to those you’re using in your AdWords campaign. Also, include social sharing buttons and include embedded video content.
Download our best practice guide and register for our webinar

We hope you picked up some useful tips and advice on how to go about setting up landing pages to drive traffic to your in-store appointment booking services and advisory services. Our upcoming blogs will be focused on how you as a retailer can optimise your online presence to drive traffic to your offering via SEO.

If you would like to download a copy of our best practice guide “How to promote your Appointment Booking Offering, click here.

To find out more about our Appointment Booking software and store of the future technology, contact marketing@qudini.com.

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