Our latest blog series has focused on how to drive footfall to your Appointment Booking service via online and offline channels. In this blog, we will focus on how to drive traffic to your print and outdoor advertising.
Although often costly, print and outdoor advertising can be a great addition to your strategy. As stores are a vital sales channel, mentioning your Appointment Booking offering within your general offline marketing content will enable you to convert more impressions into actual store visits. You can achieve this in the following ways:
Outdoor advertising has a host of options. To improve awareness of your Appointment Booking software, think about how you can reference this within your general creative campaigns – advertising your brand outdoors, on public transport and near to your stores.
To ensure your print based ads convert to in-store visits, be sure to include Appointment Booking messaging and call to actions within your print based newspaper and magazine ads.
To optimise conversion to appointment for those who can use the link, make sure you request detailed audience stats from each publication, and ensure the link included in the advert points to a landing page version that engages that specific audience.
TIP: When using outdoor and print advertising ensure that your message and visuals are relevant and relatable to the audience that will see it. Think about who will be passing by your billboard, or purchasing the newspaper you have advertised in.
Our next blog will focus on which how retailers can use PR to promote your Appointment Booking platform in-store . If you would like to download our best practice guide “How to promote your Appointment Booking platform”, click here.
We are also hosting a webinar on the 16thNovember at 4pm GMT where our CEO & Co-Founder, Imogen Wethered, will be sharing her insights into how retailers should go about promoting their Appointment Booking system both on and offline – sign up today.