How CTAs can drive traffic to your appointment booking services
Why it’s important to have a strong value proposition
Having a strong value proposition or core differentiator is essential. This ensures your customers understand what your new service is about, and more importantly, how it benefits them. In short, a value proposition is a declarative statement,which, in this case:
- Explains how your Qudini Appointment Booking service solves customer issues or improves their situation
- Is clear about the benefits associated with the new service and explains how it can be used
Defining your value propositions
One uniform value proposition should be placed in all online and offline content used to promote our appointment booking offering.
Our example value proposition for Qudini’s Holidays Appointment Booking service with in-store guides:
“Let us guide you to your hassle free adventure”
“Book an appointment with one of our in-store guides today”
Calls to Action: driving traffic
Call to action buttons and statements are one of the most important parts of your website and marketing content.
A great CTA button can drive customers where you need them to be and get them to take desired actions and so improve conversion rates. A bad CTA looks amateurish and off putting.
While there is no one size fits all rule for CTAs, a bad one will always stick out like a sore thumb. Generic, poorly-placed, and boring CTAs will cause more harm than good.
Here are some tips on creating CTAs which ensure results:
- It needs to look like a button, be interactive and slightly bigger than the rest of the next surrounding it so as not be missed
- Text is important: it needs to be relevant and clearly describe why a user should click the button. Customers will opt not to click the CTA if it is jarring in some way.
It needs to be placed in easy to find and relevant locations within your site, at times immediately below your value proposition.
Making your CTA stand out
If you’re thinking of using ‘click here’ or book now as CTAs, it’s time to talk. CTAs have the power to increase interaction with your customer, but you’ll need to give it the best chance possible. Here’s how to do it:
Inject some motivation
Rather than going for the generic ‘click here’, turn the CTA into a statement which relates to what the customer is going to get. For example, ‘book my in-store appointment now’, ‘Schedule a meeting with an in-store genius’ or event ‘Take me to my appointment’.
Injecting a little motivation, and a few verbs into your CTAs is no bad thing either. Action words have been proven to boost click rates by creating a sense of urgency. The more clickable, the better.
For supercharged CTAs, make your buttons, big, bold and colourful. You can go a step further and A/B test you CTAs to ensure efficiency.
In the next blog, we will talk about where are the best places to put your value propositions and call to actions.
If you have any questions about our Appointment Booking services or would like to find out more about our store of the future technology, contact firstname.lastname@example.org.