Cookie Policy – Corporate Site

This document informs users of our corporate website held at, as to how our website uses Cookies to the corporate subscribers using our website.

Qudini Limited, a company registered in England and Wales under company number 08121501 whose registered office is at 35 Kingsland Road, London, England E2 8AA hereinafter referred to as ‘Qudini’ or ‘We’ have created this cookie policy (Cookie Policy) in order to demonstrate our firm commitment to disclosing to You the data that We collect about You online emanating from Your use of the Site at and the App Site at By using the Site and the App Site and by agreeing to this Cookie Policy, You consent to our use of cookies in accordance with the terms of this Cookie Policy.

In this Cookie Policy, references to ‘You’ and ‘Your’ are references to a Qudini Subscriber. Unless otherwise indicated, all definitions used in the SaaS Subscriber Terms or the Enterprise SaaS Subscriber Agreement (where applicable) shall apply to this Cookie Policy.

When You use the Site and the App Site, You agree that this Cookie Policy applies to that use in addition to any other terms and conditions which may apply including those contained in the:

Qudini Privacy Policy:

View the privacy policy

Qudini App Site User Terms:

View the app site user terms

Qudini Site and App Site Terms of Use:

View the site and app site terms of use

And any applicable:

Independent SaaS Subscriber Terms:

Download document

Enterprise SaaS Subscriber Terms
Enterprise SaaS subscriber Agreement

which are incorporated by these references. Qudini reserves the right to change this Cookie Policy at any time without notice, effective immediately upon posting on the Site or the App Site. Please check this page periodically, read it carefully and ensure that You understand its effect before proceeding to use the Qudini Services. Your continued use of the Site or the App Site is taken as meaning that You agree to such changes or updates.

1. What is a cookie?

A cookie is a small text file that some websites or web applications store via the browser on Your computer’s hard drive when You visit them. Cookies are widely used in order to make websites or web applications work, or work more efficiently, as well as to provide information to the owners of the website or web application. Some expire at the end of Your session, others will remain on Your computer for a little longer. When You return to websites or visit websites that use the same cookies, these cookies and therefore Your browsing device, are recognised. Cookies do lots of different and useful jobs like letting You navigate between pages efficiently, remembering Your preferences and generally improving Your browsing experience. Cookies can also be used to customise areas of content online to be more relevant to You and Your interests. We use cookies on the Site and the App Site to make Your browsing experience better.

2. First party cookies

First party cookies are cookies set by the specific website or web application You visit i.e. the location displayed in the URL window.

3. Third party cookies

Third party cookies are set by third party services that appear on our pages. They are set by the operators of that service and are not in our control. They are set by e.g. Twitter, Facebook and other advertisers or file sharing platforms. They may use the information they obtain from Your use of their cookies to track Your browser across multiple websites; to build a profile of your web surfing; or, to target advertisements which may be of particular interest to You.

4. Cookie categories

The type of cookies used on websites or web applications can be put into 1 of 4 categories, based on the International Chamber of Commerce guide to cookie categories.

A. Strictly Necessary Cookies: These cookies are essential, as they enable You to move around a website and use its features, such as accessing secure areas. Without these cookies, the Qudini Services You have asked for (such as access to secure areas) cannot be provided. These cookies don’t gather information about You that could be used for marketing or remembering where You have been on the internet. These cannot be restricted or blocked.

B. Performance Cookies: These cookies collect information about how You use a website, for example which pages You go to most often and if You get any error messages from certain pages. These cookies do not gather information that identifies You. All information these cookies collect is anonymous and is only used to improve how a website works. These cookies are not used to target You with online advertising. Without these cookies We cannot learn how the Site and the App Site are performing and make relevant improvements that could better Your browsing experience. These can be restricted or blocked.

C. Functionality & Profile Cookies: These cookies allow a website to remember choices You make (such as Your user name, language or the region You are in) and tailor the website to provide enhanced features and content for You. For instance, they remember Your login details and allow You to watch videos. They also ensure the onsite marketing and experience is relevant to You. These cookies can also be used to remember changes You have made to text size, font and other parts of pages that You can customise. The information these cookies collect may be anonymous and they cannot track Your browsing activity on other websites. Without these cookies, a website cannot remember choices You have previously made or personalise Your browsing experience. These can be restricted or blocked.

D. Targeting Cookies: These cookies gather information about Your browsing habits. They remember that You have visited a website and share this information with other organisations such as advertisers. They do this in order to provide You with adverts that are more relevant to You and Your interests. Although these cookies can track Your visits to other websites, they do not usually know who You are. Without these cookies, online advertisements You encounter will be less relevant to You and Your interests. These can be restricted or blocked.

5. Qudini’s online use of cookies

Cookies on the Site and the App Site application are used for many purposes including but not limited to:

(a) enabling a Qudini Subscriber to register on the Site (be verified) and to have such details remembered for later by utilising a Qudini Login to access the Qudini Services;

(b) enabling a Qudini Subscriber to avail of the Qudini Services via the Site or directly on the App Site;

(c) recognising Your computer when You visit the Site or the App Site;

(d) improving the Site and the App Site’s usability;

(e) analysing the use of the Qudini Services;

(f) administrating the Site and the App Site;

(g) preventing fraud and improving the security of the Site and the App Site; and

(h) analyse the use of the Qudini services through analytics software such as Google Analytics, where the information generated by the cookie about your use of the site and the App site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google Analytics will use this information to evaluate your use of the site, compiling reports on activity and behaviour such as the typical length of stay on the site or the App site or the average number of pages a user views or for the purpose of providing other services relating to user activity and internet usage. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf. Google undertakes not to associate Your IP address with any other data held by Google. Google’s privacy policy is available at:

Below is a full list of the cookies used by and by along with which cookie category they slot in to, whether they are first or third party, what their purpose is and when they expire on Your device:

Cookie Name Type of Cookie Purpose Expire
GoogleAnalytics  _utma Google stores the information collected by the cookies on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
Unless you opt-out of the Google Cookie, by using this site you consent to the use of the Google Cookie and any information generated by Google Analytics.
 2 years
 _utmb  30 minutes
_utmc On close of web session
_utmd 6 months
Temporary PHP Sessions State PHPSESSID Used to maintain an anonymized user session by our web servers.  When you leave the site, this cookie will be removed. On close of current web session


Cookies used by external suppliers

Pardot tracks visitor and prospect activities on your website and landing pages by setting cookies on their browsers. Cookies are set to remember preferences (like form field values) when a visitor returns to your site. Pardot also sets a cookie for logged-in users to maintain the session and remember table filters.

Pardot sets first-party cookies for tracking purposes and sets third-party cookies for redundancy. Using first-party and third-party cookies together is standard in the marketing automation industry. Pardot cookies don’t store personally identifying information, only a unique identifier. Pardot sets first-party cookies on your tracker subdomains and Pardot domains. Pardot uses third-party cookies on https pages and when your account doesn’t have a tracker subdomain set up.

Pardot sets three kinds of cookies.

The visitor cookie is composed of a unique visitor ID and the unique identifier for your account. For example, the cookie name “visitor_id12345” stores the visitor value “1010101010”, and “12345” is the account identifier. This cookie is set for visitors by the Pardot tracking code.

If your account tracks opt-in preferences, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking.

A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s browser.

Useful Links

Helpful Links Data Deletion for Pardot:

Consent management for Pardot:

Restrict Data Processing for Pardot:

Data Portability for Pardot:

Pardot is also included in the GDPR Readiness webpage:

6. Want to learn more about cookies?

You can manage these small files and learn more about them from the Directgov article: Internet Browser cookies – what they are and how to manage them.

7. Want to restrict or block any cookies?

By using the Site and the App Site, You agree that We can place cookies on Your device, however, if You would like to restrict or block cookies used on the Site and the App Site (or on any website), You will need to change the browser settings in each browser You use and on each device You use to access the internet. Click here to see full instructions for all browsers.

Please be aware that some of our Qudini Services will not function if Your browser does not accept the cookies.

More information about cookies can be found at:

Internet Advertising Bureau: Guide to online advertising and privacy
International Chamber of Commerce United Kingdom: ICC UK cookie guide
We keep our Cookie Policy under regular review.

This Cookie Policy was last updated in May 2018.


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