Enabling Travel Agencies to:
Increase sales, due to 25% walk-out reduction and more footfall driven to store with appointment bookings.
Increase conversion, with more customers followed up with and a 10% rise in in-store conversion.
Double bookings with a simple social media promotion.
Our client is a well-known travel brand that operates globally and has been selling holidays for over 175 years. It serves 19 million customers each year and has more than 800 stores in the UK and Republic of Ireland alone.
The travel agency’s in-store advisors provide tailored holiday advice to customers, helping them discover and book their ideal holiday. Its website displays a variety of holiday offers to customers online, but previously had no way to transition customers into store if they wanted more personalised advice. As a result, many customers would walk in to stores during lunch-breaks and weekends, leading to busy stores and lengthy waits for service.
A holiday is also a complex purchase, with customers often requiring multiple conversations and time to process information before making a decision. To support the bespoke service provided to customers and ensure conversion, the travel agency needed a way to help its staff arrange follow-up meetings with customers in a personalised way.
The travel agency implemented Qudini’s Appointment Scheduling software and Queue Management system into its new Discovery stores in order to connect its digital channels with the in-store customer experience.
The appointment customer journey:
• Customers using the travel agency’s website can find their nearest store and book an appointment.
• Customers engaging with one of the travel agency’s individual store Facebook pages can also click a button to book an appointment.
• A confirmation SMS and email confirms the customer’s booking.
• A reminder SMS and email are sent the day before the appointment.
• When the customer arrives in store, staff check them in and their advisor sees them straight away.
The walk-in customer journey:
• A walk-in customer enters the store and is added to the digital queue by the travel agency’s store host.
• The host provides them with an accurate wait time estimate.
• If the customer entered their mobile number, they receive an SMS message with a branded weblink to watch their place. An SMS updates them as their turn draws near.
• The customer is able to relax and enjoy their wait until the host introduces them to their advisor for service.
Follow-up booking after the visit:
• After service, if a customer is unable to finalise their holiday decision, the advisor is able to book them a follow-up appointment to visit the store or speak over the phone.
Using the Qudini Shop Floor Management features, the store staff are able to manage their appointment customers, alongside their staff and shop floor activities, using Qudini on their tablet devices. Staff members taking their breaks are able to speak to the shop floor manager who can record their break and manage when they are due to return. This ensures a more seamless shop floor operation through managing colleague time and increasing visibility and team communication.
60% of the customers making an appointment are new/first time to the travel agency, enabling the business to build relationships with new customers.
The appointment booking service enables the travel agency to create a proposition that supports its ‘digital-first’ demographics by helping them to seamlessly transition to an offline journey where appropriate.
23% of customers visiting the online booking page will book an appointment in one of the travel agency’s stores.
Thanks to appointments scheduling and the improved waiting experience, the travel agency is now better prepared for each customer and can deliver a more tailored service. As a result, the travel agency’s stores have seen their in-store conversion increase by 10%.
After placing a simple “Book Now” button on a store’s individual Facebook page, booking volumes doubled – demonstrating the significant opportunity to increase in-store footfall using a variety of channels.
The direct result of implementing Qudini’s Appointment Booking system.
79% of customers said that the wait felt much shorter and 99% say that Qudini makes them feel reassured that they are taken care of. The improved waiting experience and premium appointment offering enables Thomas Cook to build longer lasting relationships with more customers.
“Usually we book holidays online, but for this holiday, as there were a lot of us going, I was recommended to do this in store – we have been back a few times to add people to the booking. Every visit has been great, and the system they used to book my follow-up sessions made it wonderful and we will be booking again in the shop for next year’s holiday – as we love this experience and personal service. Thank you”.
Customer, Travel Agency
The improved waiting experience has reduced walk-outs by 25%, saving £100k of potential revenue from walking out of the store without service. In addition, any customers who didn’t want to wait are now able to book a follow-up appointment.
“On busy days we utilise the booking feature heavily, it’s a godsend.”
Store Manager, Travel Agency
Booking in follow-up times in-store has led to an 88% increase in timely follow-up calls, while 62% of customers with a follow-up booking have returned to store. This enables the travel agency to convert more customers to finalise their holiday bookings after their visit.
92% of staff say that Qudini adds value. The improved customer experience and increased process efficiency enhances the day-to-day work of the travel agency’s staff ensuring greater employee retention.
“I would recommend Qudini to other stores. We would be lost without it.”
Store Colleague, Travel Agency
The Qudini software enables the store to improve shop floor activities, save time managing customers and spread footfall to off-peak hours. This enables the store staff to serve more customers and undertake more tasks throughout the day.
Using Qudini’s data analytics, the travel agency can better analyse their business and put the right colleagues in the right place at the right times.
One of the travel agency’s stores won the 2017 Top of the Shop awards, with the reporter even stating:
”What stood out for me was the shop’s text message system (QUDINI). This is what modern-day retailers should be doing. It demonstrates a flexibility and the level of service customers expect.”
– Juliet Dennis – A day with…
Qudini provides the travel agency’s head office with information on their customer footfall and visiting intention, helping them improve their sales and marketing strategies.
Thomas Cook now stand out in a crowded field of travel agency stores.
“I like it, it’s very professional and is something that our competition doesn’t offer.”
Store Colleague, Travel Agency
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