Enabling stationery and office supplies retailer to:
Increase sales, with the better waiting experience reducing walk-outs by 37%.
Improve productivity, due to more streamlined staff processes and seamless customer journeys.
Increase dwell spaces usage, with customers now exploring all parts of the store as they wait.
Qudini works with one of Australia’s largest office supplies retail brands, who operate stationery and printing stores across Australia.
Our office supplies retail client offer print services within their stores, enabling customers to print and copy documents and photographs. As part of a drive to create new ‘stores of the future’, they recently implemented new dwell spaces within their stores, including seating areas, workbenches and free coffee, which they hoped customers would use when their print and copy services were busy. Meanwhile, the retailer also wanted a tool that enabled them to capture customer feedback on their in-store experience.
Our Australian-based office supplies client decided to use Qudini’s Queue Management system as it was the most flexible, hardware agnostic and out-of-box queue management system on the global market.
• Customers enter the store and head to the print and copy desk.
• Using a tablet kiosk, they select their desired service (e.g. print, pick-up prints or speak to a colleague) and are added to a digital queue.
• Once added to the queue, the kiosk presents the customer with their queue position and estimated wait time.
• The customer’s name appears on a TV screen above the counter.
• Customers who gave their mobile numbers will receive a confirmation text message with their position number and a link to watch their place in the queue.
• When it is the customers turn, the TV updates and the customer receives an SMS message.
Implementing the Click and Collect Check-In system had an immediate positive effect on customer experience. Not only did wait time fall by over 65% to an average of 10 minutes, but the retailer also saw a 20% increase in unplanned purchasing from customers, equating to over £850K in additional revenue potential per annum across their stores.
Using the Qudini Shop Floor Management features, the store staff are able to manage their customers, alongside their staff shifts, breaks, tasks and shop floor activities. Staff members taking their breaks are able to speak to the shop floor manager who can record their break and manage when they are due to return.
Walk-outs have dropped by 37% due to the improved waiting experience, leading to more customers receiving service.
The relaxed waiting experience allows customers to browse the store and use the dwell spaces whilst they wait.
The improved customer experience has encouraged more customers to return to store more frequently and tell their friends. This has driven future revenues for the business beyond the customer’s initial visit.
Qudini enables the office supplies retailer to better understand their footfall patterns and store operations. As such, the retailer has improved its resource planning and now allocates the appropriate hours and staff to its print and copy services.
Store staff have more time to spend on services, as they no longer have to waste time managing waiting customers.
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