How Qudini innovated the waiting experience across Telefónica Movistar’s Spanish telecoms stores by introducing a new queuing system.
Easily deploy an out-of-box software on its commercial hardware.
Centrally manage configurations across its Spanish stores.
Radically redesign its new ‘store of the future’.
Movistar is a major Spanish mobile phone operator owned by Telefónica, which operates in Spain and many Latin American countries. It is the largest carrier in Spain.
Telefónica selected Qudini’s solution for its flexibility, cloud-based nature and ease of integration. In addition, as Qudini is compatible with all the commercially-available hardware they wanted to use, Telefónica was able to easily and rapidly deploy Qudini in multiple stores and territories (i.e. across their first 100 stores in Spain within a period of three months). Telefónica also highly valued the fact that Qudini’s Queue Management system could be tailored to their brand.
Telefónica undertook a global Request for Proposal (RFP) and selected Qudini as their preferred queue management system due to the company’s flexibility, the software’s scalability and the ease of deployment and integration. They have since deployed the software across all their stores in Spain.
The walk-in customer journey with Qudini Queue Management:
• A customer enters the Movistar store for service.
• They join the queue from a tablet kiosk.
• The kiosk provides their queue position and estimated wait time.
• A ticket is printed with the customer’s queue position.
• The customer’s ticket appears on the TV screen (through an integration with their internal digital signage provider), which calls the customer when their turn arises.
• If the customer provided their mobile number, they receive an SMS message with a weblink to watch their place. An SMS updates them as their turn draws near.
Using the Qudini Shop Floor Management features, the store staff are able to manage their walk-in and appointment customers, communicate with members of the team and carry out shop floor activities using Qudini on their Samsung devices. Staff members taking their breaks speak to the shop floor manager who can record their break and manage when they are due to return.
Learn how Qudini powering the Specsavers store of the future:
“Qudini has enabled us to have a much more pleasant customer experience in the store and we can definitely see that we’ve had a percentage growth in terms of revenue.”
“The footfall analytics and the task management analytics that we get from Qudini has really helped us to understand how the stores are actually planning time and utilizing the people in-store. It also gives us some really clear insights into when customers are coming in and what they want.”
“For us it’s all about retention. And Qudini allows us to give that value add to ensure that we are giving the best possible experience for customers at the start and end of their journey.”
“Without Qudini, I would feel a lot less in control than I do right now. But I know exactly what is going on in my store and it helps me lead my team a lot better and it gives me the time to be able to do that.”
“If Qudini was taken away from the store, I am not exactly sure how we would cope. I wouldn't even want to imagine life without Qudini."
“Learning to use Qudini is really, really simple. The steps are really easy. The user interface is really simple. It took me about half a day to learn how to utilize all the services.”
“If you are looking to improve your customer experience and increase sales then this is the best company to get in touch with. Qudini provides clients with the best possible solutions to uplift their current business set-up to new heights. Highly recommended!”
“We’ve been working with Qudini for a number of years now. We went through a robust selection process looking at the global industry leaders and we found that the flexibility and the speed at which Qudini worked really allowed us to roll forward with what we have now.”
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