Movistar is a major Spanish mobile phone operator owned by Telefónica, which operates in Spain and many Latin American countries. It is the largest carrier in Spain.

No. of employees
No. of customers
343 million

What our clients say

The challenge

Telefónica selected Qudini’s solution for its flexibility, cloud-based nature and ease of integration. In addition, as Qudini is compatible with all the commercially-available hardware they wanted to use, Telefónica was able to easily and rapidly deploy Qudini in multiple stores and territories (i.e. across their first 100 stores in Spain within a period of three months). Telefónica also highly valued the fact that Qudini’s Queue Management system could be tailored to their brand.

Telefónica undertook a global Request for Proposal (RFP) and selected Qudini as their preferred queue management system due to the company’s flexibility, the software’s scalability and the ease of deployment and integration. They have since deployed the software across all their stores in Spain.

The Movistar customer journey

The walk-in customer journey with Qudini Queue Management:
• A customer enters the Movistar store for service.
• They join the queue from a tablet kiosk.
• The kiosk provides their queue position and estimated wait time.
• A ticket is printed with the customer’s queue position.
• The customer’s ticket appears on the TV screen (through an integration with their internal digital signage provider), which calls the customer when their turn arises.
• If the customer provided their mobile number, they receive an SMS message with a weblink to watch their place. An SMS updates them as their turn draws near.

Movistar shop floor choreography

Using the Qudini Shop Floor Management features, the store staff are able to manage their walk-in and appointment customers, communicate with members of the team and carry out shop floor activities using Qudini on their Samsung devices. Staff members taking their breaks speak to the shop floor manager who can record their break and manage when they are due to return.

Press Links

  • Telefonica to roll out Qudini system in Spain and Latin America

    Read more >

  • New queue management system for Telefonica stores across Europe and South America

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  • Telefónica implements a software to avoid abandonment of its stores

    Read more >


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