Helping Honest Burgers to turn more tables

Case Study:

Enabling Honest Burgers to gain two extra turns of their restaurant every night with the Qudini Waitlist App

Honest Burgers is a trendy and fast growing restaurant chain in London. They have developed somewhat of a cult following around their growing number of London restaurants selling honest and delicious burgers and rosemary salted chips.

THE CHALLENGE

Honest Burgers’ old clipboard waiting list system did not fit with the core values as a transparent, trendy and highly customer service focussed restaurant.

The process of calling each customer by phone to ask them to return was extremely time consuming. Customers were uncertain about the wait and often complained they’d been waiting long than they had and returned to the restaurant before Honest Burgers were ready to seat them.

Clipboard challenge

THE SOLUTION

Honest Burgers use Qudini’s Restaurant Waitlist App to allow their host managing the door to greet customers with an iPad to take their details into the digital waitlist.

The customers will receive a text confirming they are on the waitlist with an Honest Burgers branded queue tracker weblink, where they can keep an eye on their position and view the Honest burgers menu whilst they wait in a nearby pub. If the customer wishes to cancel they can text back any time.

Meanwhile the host can manage all their customers in a simple intuitive interface, letting customers know when their table is ready at the click of a button.

  • 2 x

    Extra turns of the entire restaurant each night due to the improved management of no-bookings customers and increased staff efficiency

  • 90%

    of customers who wish to cancel will text in via Qudini to let the restaurant know, so no shows are eliminated

  • 10,000

    Clicks per month per restaurant on the Honest Burgers queue position tracker weblink

  • 70%

    increase in customer loyalty, because customers love the system

  • Faster return

    When customers receive the SMS saying that their table is ready, they return much faster than the days when the restuarant used to call them

  • £20K

    additional revenue seated each month

CLIENT QUOTES

  • “Our customers love Qudini! Logging in and seeing your place in the queue update live is very addictive. They've made queuing easy, pain free and charming!”
    Philip Eeles | Co-Founder of Honest Burger
  • Restaurants Embrace Technology to attract digitally minded customers

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  • L’App It Up Qudini

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  • Trip Advisor review: Great food, intelligent queue system

    Read more >

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