Case Study:

Enabling Flat Iron to reduce walkouts by 70% and seat more customers with the Qudini Waitlist App


  • “Qudini has sped things up and made it less stressful for the hosts, it has allowed us to add more tables into one of our restaurants, serving more customers. Qudini has definitely helped us.”
    Fran Gaech | Operations Manager, Flat Iron

Client Profile

A signature steak restaurant located in central London at Beak St & Denmark St, known for its remarkable flat iron steak served with their mini cleavers as cutlery. The combination of great steak and its unique experience makes it one of London’s popular Steak Restaurants.


Flat Iron used an expensive restaurant buzzer system (£50 cost per buzzer) to call customers wanting a table in their busy London restaurants. Customer names and pager numbers were recorded on paper and so the process of calling each customer to ask them to return was extremely time consuming. Flat Iron would also lose five buzzers each month (a lost £250). When customers left the restaurant, the buzzers would go out of the range and make a loud noise so customers would throw them away or even forget that they are even in their pockets.

Queue Challenge


Flat Iron used Qudini’s Restaurant Waitlist App as a new tool for their host to add their customers details to the digital waitlist.

1. Customers will get a confirmation SMS confirming their place on the waitlist with a link to a countdown weblink displaying their queue position whilst they wait in a nearby bar.

2. The waiter can continue his work on the restaurant floor whilst managing his waitlist of customers, and letting them know when their table is ready at the click of a button.

  • How Qudini improved the customer experience at Flat Iron
  • How Qudini helped Flat Iron to improve the customer experience
  • How Qudini helped Flat Iron to reduce queues and turn tables faster
  • How Qudini helped Flat Iron to reduce queues
  • How Qudini helped Flat Iron to reduce queues


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    £18 K

    in additional revenue per restaurant per month, now that more customers are seated in the more efficient restaurant.

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    reduction of no shows, now that customers can reply by text if they wish to cancel their waitlist place table open time is minimised

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    Extra turns of the restaurant every evening. Now that staff are more efficient, the restaurant is less crowded and customers quickly return for their table.

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    increase in customers loyalty and return rate due to the significantly improved experience and improved relationships with staff

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    Monthly cost savings on the previous cost of replacing lost pager devices

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