Case Study:

Enabling Fever Tree to:

Server more customers, by having a very high attendance rate for bookings.

Require fewer staff members to manage their event.

Client Profile

Fever-Tree is a producer of premium drink mixers, founded by Charles Rolls and Tim Warrillow in 2004. Based in west London, Fever-Tree makes a variety of products including tonic water, ginger beer and lemonade


To promote its drink mixers, Fever Tree regularly hosts pop-up bars at London events. Fever Tree was planning to sponsor London Cocktail Week by hosting a pop-up bar and an ‘Escape Room’-style game called ‘Mix In the Dark’.

The Mix In the Dark game featured quiz questions, blind tasting and problem solving in order to escape from a locked room. Fever Tree needed an effective way to manage visitors wanting to play its game, whilst ensuring they could enjoy the event whilst they waited.


Fever Tree used the Qudini Appointment Booking software so that customers could pre-book their game experience time slot.



• When visitors arrived at the game, a host showed the available ten-minute booking slots on a tablet.
• The host took their name, email and phone number to confirm their allotted time.
• The players then received a text and email to confirm their slot.
• This freed the customer to enjoy the rest of the event and the Fever Tree bar.
• Visitors were then sent an SMS reminder message five minutes before their turn.



Using the Qudini Shop Floor Management features, the Fever Tree game team could manage their own time, breaks and activities across the event.

  • Escape Room Appointment Booking Software Qudini
  • Leisure Appointment Booking Software Qudini


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    Fantastic brand experience

    Qudini enabled Fever Tree to present a digital and professional brand image that ensured all its customers got to experience the game without having to wait in a physical queue.

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    More customers served

    High volumes of customers made a booking for the Fever Tree game and almost everyone turned up for their slot when their turn arose. The process ensured Fever Tree were able to provide the experience to more customers.

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    Improved word of mouth

    The easy waiting experience ensured that customers visited the stand and even shared the experience with their friends, helping Fever Tree spread the experience to more customers.

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    Increased bar sales

    Because customers didn’t have to wait in line, they were free to visit the Fever Tree bar whilst they waited, increasing bar sales.

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    Reduced resource requirements

    As customers waited digitally, fewer staff members were needed to manage their experience.

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    Data capture opportunity

    Qudini provided Fever Tree with the opportunity to sign-up customers to brand communications whilst they booked the experience. This data capture would not have been possible if customers waited in a physical queue.

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