We are really impressed with you [Qudini] as a partner. The insight and value you are driving for us is great. The speed of which you reply to our requests is phenomenal and the attention to detail is fantastic, as well.
IT Director, Burberry
Burberry wanted to provide its customers with a safe and engaging customer experience that encouraged them to visit their stores or to book a service such as style advice with a consultant. The team also wanted to enable virtual appointments so that customers can receive the same high level of support online as they would in a store.
Across UK, North America and Korea, Burberry is using Qudini to enable its customers to wait virtually for service within its main category stores and to enter its extremely busy outlet stores. A host at the front of each Burberry store greets customers and adds them to the virtual queue. While outside of the stores, customers can also scan a QR code to join the virtual queue from their phones.
The system allows customers a premium waiting experience, during which they can relax and browse while receiving SMS and smartphone updates as their turn draws near.
Burberry has also provided its customers with the ability to book appointments with sales associates both in stores and virtually. Customers are able to select from a range of available time-slots,
and join a video call with a sales advisor for style advice. They are kept engaged and updated with email and SMS notifications.
Qudini’s Retail Choreography tools have helped to increase customer retention by enabling customers to continue shopping in stores in a safe and engaging way.
Customers with in-store appointments for services are significantly more likely to convert.
Burberry has been able to strengthen its relationships with customers by increasing engagement through its in-store and online services.
A member of our team will be in touch.