Enabling Brown Thomas and Arnotts to:
Brown Thomas and Arnotts is a group of seven luxury department stores located in Dublin, Cork, Galway and Limerick. Brown Thomas and Arnotts are part of the Selfridges Group, which provides leading luxury shopping experiences for millions of customers around the world. Bringing together the international store portfolio of Canadian entrepreneur and philanthropist Galen Weston, Selfridges Group consists of five iconic brands; Brown Thomas and Arnotts in Ireland, Holt Renfrew in Canada, Selfridges in the UK and de Bijenkorf in the Netherlands.
The beauty counters within the Brown Thomas and Arnotts beauty halls offer a range of beauty services, such as make-up application and make-up lessons. These services, offered by Charlotte Tilbury, MAC, NARS, Bobbi Brown, Dior, Chanel and beyond, invite customers to dress-up, experience the beauty brands’ make-up and skincare products and build long-lasting relationships with both the beauty brands and the department store brand in the process.
Previously, Brown Thomas’ beauty had a basic appointment calendar that was used by the store beauty advisors to manually book appointments for customers that they spoke to in the store. They had no way of allowing their online customers to pre-book appointments, no method to seamlessly communicate with customers about their booked appointment and no integration with their CRM loyalty tool. This meant that providing services to customers was manual and time consuming, and the store teams were not serving customers as often as they could have been.
Brown Thomas and Arnotts deployed the Qudini Appointment Scheduling software to improve its appointment booking experience and drive footfall to their in-store beauty services from online. After analysing the appointment scheduling software market, they chose to work with Qudini due to the scalability of our out-of-box solution and the company’s flexibility and drive to collaborate with them over the ideal solution for their needs. The Qudini software enables Brown Thomas and Arnotts and its beauty brands to not only increase footfall and improve productivity, but also offer a more premium and tailored service that drives greater sales and customer loyalty.
The Brown Thomas appointment customer journey with Qudini Appointment Scheduling Software:
SHOP FLOOR CHOREOGRAPHY
Using the Qudini Shop Floor Management features, the in-store beauty concession teams are now able to manage their appointment customers, alongside their store associates and shop floor activities on their tablet devices.
Several brands have seen up to 50% of their appointments being booked online, driven by organic traffic. The forecast is even higher once the online booking service is promoted on the website and elsewhere. Qudini enables customers browsing the Brown Thomas or Arnotts websites to seamlessly book appointments in any of their stores. As a result, more customers are learning about their beauty services and visiting their stores for appointments.
78% of customers with appointments make a purchase. Appointment bookings increase store footfall and enable staff to be more prepared for customer appointments by accessing customers loyalty profiles, all leading to greater sales and conversions for the Brown Thomas and Arnotts business. Increased productivity also allows staff to focus on customers and up-selling rather than taking calls to book in/amend appointments.
Qudini integrates with the Brown Thomas CRM software and automatically updates profiles and adds any customer without a profile. This enables Brown Thomas to develop a richer and more up-to-date CRM database and sign more customers up to their loyalty scheme without taking any additional time to do so.
Previously, the beauty brand colleagues within Brown Thomas stores could only be reactive to the walk-ins coming in to the store. With Qudini Appointment Scheduling, more of their time is filled with appointments. The Qudini platform also saves the beauty brand teams time by making it seamless to create and manage customer appointments and CRM loyalty profiles. This enables them to focus on customer service.
The percentage of customers attending their appointments is 13% greater than when Brown Thomas used a more manual system to book and manage appointments in-store.
The Qudini booking system enables Brown Thomas and Arnotts to capture more footfall from online and turn it into in-store traffic as compared to their local competitors without an online appointment booking option. Up to 30% of appointments are now booked outside of store opening hours.
The Qudini data analytics platform enables Brown Thomas and Arnotts’ beauty brands to analyse their concession’s footfall trends in order to more effectively allocate resources.
The improved customer experience coupled with the simplicity and ease of booking a service has led to more customers returning to the store for additional beauty services.
Qudini capture a wealth of data that enables each Brown Thomas and Arnotts beauty concession brands’ head offices to better understand their customer needs and behaviours to improve their resource planning and marketing initiatives.
By offering this valuable service, Brown Thomas and Arnotts has improved its relationships with its beauty concession brands.
Learn how Qudini powering the Specsavers store of the future:
“Qudini has enabled us to have a much more pleasant customer experience in the store and we can definitely see that we’ve had a percentage growth in terms of revenue.”
“The footfall analytics and the task management analytics that we get from Qudini has really helped us to understand how the stores are actually planning time and utilizing the people in-store. It also gives us some really clear insights into when customers are coming in and what they want.”
“For us it’s all about retention. And Qudini allows us to give that value add to ensure that we are giving the best possible experience for customers at the start and end of their journey.”
“Without Qudini, I would feel a lot less in control than I do right now. But I know exactly what is going on in my store and it helps me lead my team a lot better and it gives me the time to be able to do that.”
“If Qudini was taken away from the store, I am not exactly sure how we would cope. I wouldn't even want to imagine life without Qudini."
“Learning to use Qudini is really, really simple. The steps are really easy. The user interface is really simple. It took me about half a day to learn how to utilize all the services.”
“If you are looking to improve your customer experience and increase sales then this is the best company to get in touch with. Qudini provides clients with the best possible solutions to uplift their current business set-up to new heights. Highly recommended!”
“We’ve been working with Qudini for a number of years now. We went through a robust selection process looking at the global industry leaders and we found that the flexibility and the speed at which Qudini worked really allowed us to roll forward with what we have now.”
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