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Appointment scheduling in phone and electronics retail: Understanding customer demand

Imogen Wethered
by Imogen Wethered

Why phone and electronics retailers should take advantage of the increased demand for appointment scheduling to increase sales and strengthen customer loyalty.

Hold the phone: the pandemic changed shopping habits? Covid-19 may have accelerated trends towards e-commerce, but the pandemic also shifted customers’ shopping preferences towards speed, simplicity and safety. As non-essential stores reopen, physical retailers need to embrace this new mindset while also delivering a great in-store experience. The solution for phone and electronics retailers? Appointment scheduling services.

 

Customers want appointment scheduling

Ring Ring: “There’s a call for you Phone and Electronics Retailers”. Did you know that appointment scheduling with retailers is becoming increasingly popular? Qudini’s May 2021 consumer survey found that 77% of phone and electronics customers want to book at least one type of appointment. Most wish to reserve a slot for in-store services (37%), such as stereo repairs or screen replacements on phones. This was followed by the ability to schedule store visits to browse or shop for new products (29%) and the option to book virtual services (27%), such as troubleshooting advice over the phone or via video call.

phone and electronics retail - virtual and in store appointments

How phone and electronics retail can stand out from the crowd

Our 2020 survey found that 89% of consumers visited phone stores pre-pandemic, but since the outbreak, 54% of customers visited stores less. Of these customers, younger consumers were almost three times more likely to visit phone stores than the older generations. These younger consumers are also much more likely to have used and appreciated appointment scheduling services before. 52% of GenZ and 45% of Millenials have used appointment scheduling compared to 30% of Gen X and 25% of Baby Boomers. 

 

In general, 93% of shoppers that have used an appointment service in the last 12 months said it had at least one positive impact on them:

As a result, phone and electronics retailers that deploy appointment scheduling will likely have an advantage over the competition. 

 

Rapid installation for phone and electronics retailers

Rolling out technology across multiple stores may seem like hard work, but setting up appointment scheduling is quick and easy. We asked consumers how they’d like to book appointment services:

As these are resources that most stores already have, retailers can easily drive traffic to physical stores through appointment booking. It’s simply about equipping their stores with the right software, enabling appointment scheduling from their website and training in-store personnel to carry out appointment requests. 

For more advice, check out our best practice guide, which looks at how brands can create a dedicated appointment booking landing page on their website to drive more appointments. 

Book an appointment with Qudini

To increase appointment traffic to your stores and enhance customer sales, experience, loyalty and advocacy, book an appointment with Qudini to find out more.

Download the full whitepaper report on appointment demand within the phone and electronics industry

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New best practice guide

Our new best practice guide explains how Appointment Booking Landing pages will drive traffic to your in-store and virtual appointment services.

Latest consumer survey report

Our latest consumer survey report shows which types of retail stores and banks customers want to be able to schedule appointments within…

Recent consumer survey report

Our recent consumer survey report shows how the pandemic has changed consumer shopping habits and which habits will be here to stay…

Upcoming Webinar

Our Upcoming Webinar will present consumer insights on how the pandemic has changed consumer shopping habits. Sign-up below for Tuesday October 12th (2pm ET | 11am PT).

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