Powering the Magic of Retail

Through software that creates memorable customer experiences, while also ensuring customer safety in our post-pandemic future.

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About Us

Qudini is a leading global B2B SaaS company that offers market-pioneering Retail Choreography software solutions that help retailers and banks to increase their profitability and drive lasting brand relevance by better managing and analyzing their customer experience and business operations. Our key solutions include: appointment scheduling software, a virtual wait line system / virtual queuing system, an event booking system and task management software.

Driven by a powerful mission to ensure that the magic of retail thrives into the future, our solutions are used by leading brands all over the world to choreograph powerful customer experiences that convert across channels.

Since the start of the pandemic our software has been helping ever more retailers and banks to offer safe and engaging retail experiences that drive traffic and increase sales by giving their customers more control of when and how they interact with a brand.

Priding ourselves in our ability to innovate and create powerful partnerships, as the future of retail continues to unfold, we continue to evolve our solutions in collaboration with our global network of enterprise retailers and banks looking to future-proof their brands.

Our Story

Forming in 2012 after founders Imogen Wethered and Fraser Hardy attended a corporate-sponsored hackathon and bonded over a shared passion for the magic of retail, Qudini is still driven by its original mission: to help with brands to own their futures through captivating omni-channel offerings that transform their stores and websites into magical destinations for brand and community interactions.

As a thought-leader in the retail and banking sphere we regularly produce customer survey reports and articles that analyze and predict industry trends. We are also dedicated to sharing writings and consultancy that help businesses to understand how they can leverage the Retail Choreography framework to advance their futures through holistically managing their experience, operations and data. All can be discovered within our insights hub.

Our Founders

Imogen explains the motivation for building Qudini

“Inspired and troubled by the challenges facing the retail market within a time of a revolution in consumer shopping behaviours, we wanted to be a part of defining a retail future that was truly omni-channel and retained the magic of physical stores and their importance as centers for leisure, community, social interactions and brand relationships.

We couldn’t be more proud of the work we’ve done with brands to help them thrive during and beyond the pandemic.”

Whether working together or with our clients,
we always follow our #EPIIC values

Energy

Dynamic and energetic, we make work an exciting adventure. We are progressive, proactive and fast-paced.

Passion

Passionate and enthusiastic about making a difference. Dedicated to achieving quality.

Insight

Focused on understanding challenges and learning through feedback. Analytical about how to make an impact.

Innovation

Solving problems with creativity and new ideas. We are creating the future of retail.

Collaboration

Working together with clients to create ideas and build together. We’re flexible and adaptable to requirements.

Key contacts

Imogen Wethered

CEO & Founder

A strong advocate of women in technology, women in business and retail innovation, Imogen has been building Qudini since attending a corporate sponsored Hackathon as a graduate in 2012. The rest is history.

Fraser Hardy

CTO & Co-Founder

Fraser co-founded Qudini at the age of 26 with a passion for innovation and building mobile apps.

With an MSc in Mobile Computing, a BSc in Computer Networking and nine years of experience delivering IT projects for large companies, Fraser has a sound business mind and is a great generator of innovative tech ideas, with a powerful ability to turn ideas into viable products.

Crispin Lowery

Advisor

Crispin is a Managing Director at Google, leading the growth of the Google platforms & ecosystems and managing Retail and Carrier relationships across EMEA. He has held C-level positions at Apple Inc., Nike Inc., Clarks and Tesco Plc., where he has led the development of overall business, managed effective operations in the UK and drove expansions across EMEA.

Raj Sangha

Commercial Director

As Qudini’s Commercial Director, Raj is responsible for overseeing the commercial, projects and customer success teams and driving new business and partnerships across EMEA and APAC. With over 25 years experience working with enterprise and retail technology leaders, Raj is passionate about ensuring Qudini customers have a frictionless customer experience across their journeys.

Orlando Wethered

Head of Operations

Orlando works across multiple departments, working on unique client and internal projects. As well as this, he heads up the customer service desk. Orlando has experience with business operations and project delivery since he started his career in IT and software. He is dedicated to engaging with Qudini users and clients to help grow the platform.

Harriett Taylor

Finance

Harriett is a born and bred South African who moved to London 2 years ago. Her background is in managing finances and reporting for companies with high growth plans. She’s extremely passionate about being in a team where she feels a part of the family and is selling an exciting product that changes the way that businesses operate. She sees Qudini as family and our clients as part of the journey to becoming a bigger family.

Ed Heal

Enterprise Account Director

Ed has a background in the sales and marketing of queue management systems and a strong understanding of the associated customer experience challenges in retail, transportation and the public sector. Ed is ever passionate about working with clients to create unique customer journeys.

Neil Cox

Enterprise Account Manager

Richard Hinks