Powering the Magic of Retail
Through software that creates memorable customer experiences, while also ensuring customer safety in our post-pandemic future.
About Us
Qudini is a leading global B2B SaaS company that offers market-pioneering Retail Choreography software solutions that help retailers and banks to increase their profitability and drive lasting brand relevance by better managing and analyzing their customer experience and business operations. Our key solutions include: appointment scheduling software, a virtual wait line system / virtual queuing system, an event booking system and task management software.
Driven by a powerful mission to ensure that the magic of retail thrives into the future, our solutions are used by leading brands all over the world to choreograph powerful customer experiences that convert across channels.
Since the start of the pandemic our software has been helping ever more retailers and banks to offer safe and engaging retail experiences that drive traffic and increase sales by giving their customers more control of when and how they interact with a brand.
Priding ourselves in our ability to innovate and create powerful partnerships, as the future of retail continues to unfold, we continue to evolve our solutions in collaboration with our global network of enterprise retailers and banks looking to future-proof their brands.
Our Story
Forming in 2012 after founders Imogen Wethered and Fraser Hardy attended a corporate-sponsored hackathon and bonded over a shared passion for the magic of retail, Qudini is still driven by its original mission: to help with brands to own their futures through captivating omni-channel offerings that transform their stores and websites into magical destinations for brand and community interactions.
As a thought-leader in the retail and banking sphere we regularly produce customer survey reports and articles that analyze and predict industry trends. We are also dedicated to sharing writings and consultancy that help businesses to understand how they can leverage the Retail Choreography framework to advance their futures through holistically managing their experience, operations and data. All can be discovered within our insights hub.
Read more
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If you are looking for solutions to help improve your customer experience and increase sales then this is the best company to get in touch with. Qudini is very flexible with their clients in providing them with the best possible solutions to uplift their current business set-up to new heights. Highly recommended!
Head office team, Brown Thomas -
Qudini is one of the best systems we have seen to achieve a truly exceptional experience for our consumers.
Head Office Team, Philip Morris International IQOS
Our Founders
Imogen explains the motivation for building Qudini
“Inspired and troubled by the challenges facing the retail market within a time of a revolution in consumer shopping behaviours, we wanted to be a part of defining a retail future that was truly omni-channel and retained the magic of physical stores and their importance as centers for leisure, community, social interactions and brand relationships.
We couldn’t be more proud of the work we’ve done with brands to help them thrive during and beyond the pandemic.”
Featured In
Whether working together or with our clients,
we always follow our #EPIIC values
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Energy
Dynamic and energetic, we make work an exciting adventure. We are progressive, proactive and fast-paced.
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Passion
Passionate and enthusiastic about making a difference. Dedicated to achieving quality.
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Insight
Focused on understanding challenges and learning through feedback. Analytical about how to make an impact.
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Innovation
Solving problems with creativity and new ideas. We are creating the future of retail.
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Collaboration
Working together with clients to create ideas and build together. We’re flexible and adaptable to requirements.
Love technology and retail? Check out our careers page...
Key Contacts
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A strong advocate of women in technology, women in business and retail innovation, Imogen has been building Qudini since attending a corporate sponsored Hackathon as a graduate in 2012. The rest is history.
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Fraser co-founded Qudini at the age of 26 with a passion for innovation and building mobile apps.
With an MSc in Mobile Computing, a BSc in Computer Networking and nine years of experience delivering IT projects for large companies, Fraser has a sound business mind and is a great generator of innovative tech ideas, with a powerful ability to turn ideas into viable products.
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Crispin is a Managing Director at Google, leading the Partner Engineering efforts for Google Maps, Google Earth and Consumer Research for Search Assistant and Maps. He has held C-level positions at Apple Inc., Nike Inc., Clarks and Tesco Plc., where he has led the development of overall business, managed effective operations in the UK and drove expansions across EMEA.
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As Qudini’s Commercial Director, Raj is responsible for overseeing the commercial, projects and customer success teams and driving new business and partnerships across EMEA and APAC. With over 25 years experience working with enterprise and retail technology leaders, Raj is passionate about ensuring Qudini customers have a frictionless customer experience across their journeys.
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Adam has over 14 years experience advising global clients across a range of sectors including finance, beauty, retail. He’s also worked with SaaS and bespoke platform technologies for a number of years.
He’s keen to ensure that clients implementing Qudini’s software enjoy an effective rollout and see the tangible benefits our SaaS has on their business.
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Harriett is a born and bred South African who moved to London in 2017. Her background is in managing finances and reporting for companies with high growth plans. She’s extremely passionate about being in a team where she feels a part of the family and is selling an exciting product that changes the way that businesses operate. She sees Qudini as family and our clients as part of the journey to becoming a bigger family.
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Ed has a background in the sales and marketing of queue management systems and a strong understanding of the associated customer experience challenges in retail, transportation and the public sector. Ed is ever passionate about working with clients to create unique customer journeys.
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Neil has worked in many facets within the Queue Management industries, most notably in sales. His experience spans across 20 years and across multiple organisations. He has a passion for working with clients to create unique customer journeys based on his understanding of the associated customer experience challenges in retail as well as other sectors.What he most enjoys about working with Qudini is collaborating with likeminded people who are always prepared to go above and beyond to deliver customer excellence. -
Richard started his career at Qudini in the customer success team leading and overseeing projects in 2017. After taking a break to travel the world, he heroically returned taking on a new role as an enterprise account manager. Richard has an excellent knowledge of SaaS software, a meticulous eye for detail, and ambitions to revolutionize retail with world-class technology.
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Roy joined Qudini in early 2022 and brings with him a vast amount of experience from his time in the retail industry. Originally from a legal background in his native Scotland, Roy made the transition to a business masters and spent the majority of his career with a large home furnishing retailer.
He’s passionate about customer experience and is keen to get to know our clients’ businesses and operations in depth in order to tailor the best possible Qudini solutions for their needs and requirements.
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Ijaz works in the Projects and Customer Success Team, ensuring that the client experience is as seamless as possible. He has a background in internal project management, starting his career in a corporate investment banking environment. Ijaz enjoys working alongside clients, enabling them to use Qudini in the best possible way.