Powering the
magic of retail

Creating a world where retailers own their futures and stores thrive as they become magical destinations for brand, community and social interactions.

Our story

Qudini originally formed out of a corporate hackathon…we now have an international presence and a global partner network.

The Qudini Retail Choreography Solutions are used by thousands of stores across the world to improve their experience, operations and data.

Company description

Qudini is a global B2B SaaS company that offers market-pioneering Retail Choreography solutions – the first software suite to enable retailers to triumph by optimizing their experience, operations and data.

Forming in 2012 after founders Imogen Wethered and Fraser Hardy attended a corporate-sponsored hackathon and bonded over a shared passion for the magic of retail, Qudini is still driven by its original mission: to help brands to own their futures through captivating omni-channel offerings that transform their stores into magical destinations for brand, community and social interactions.

Today our platform helps drive greater profitability and lasting brand relevance through a range of innovative solutions, including; appointment scheduling, queue management, event management, task management and shop floor management software. As the future of retail continues to unfold, we continue to evolve our solutions in collaboration with our global network of enterprise retailers looking to future-proof their brands.

Read more
Qudini Founders

Our founders

Imogen explains the motivation for building Qudini

“Inspired and troubled by the challenges facing the retail market within a time of a revolution in consumer shopping behaviours, we wanted to be a part of defining a retail future that was truly omni-channel and retained the magic of physical stores and their importance as centers for leisure, community, social interactions and brand relationships.”

Our founders featured in

Whether working together or with our clients,
we always follow our #EPIIC values

  • Energy

    Dynamic and energetic, we make work an exciting adventure. We are progressive, proactive and fast-paced.

  • Passion

    Passionate and enthusiastic about making a difference. Dedicated to achieving quality.

  • Insight

    Focused on understanding challenges and learning through feedback. Analytical about how to make an impact.

  • Innovation

    Solving problems with creativity and new ideas. We are creating the future of retail.

  • Collaboration

    Working together with clients to create ideas and build together. We’re flexible and adaptable to requirements.

Love technology and retail? Check out our careers page...

Key contacts

  • Imogen Wethered

    CEO & Founder

    Imogen has been building Qudini since the age of 23. It all started in 2012, when Imogen, with no prior technology experience attended a hackathon. The rest is history.

    Day-to-day, Imogen works closely with a large number of enterprise retail brands to build innovative and bespoke solutions with the power to solve market challenges.

  • Fraser Hardy

    CTO & Co-Founder

    Fraser co-founded Qudini at the age of 26 with a passion for innovation and building mobile apps.

    With an MSc in Mobile Computing, a BSc in Computer Networking and nine years of experience delivering IT projects for large companies, Fraser has a sound business mind and is a great generator of innovative tech ideas, with a powerful ability to turn ideas into viable products.

  • Graeme Walker

    COO

    Graeme joins the Qudini team bringing 20 years of financial, commercial and operational experience. Driven by the passion of start-up businesses and their hunger for growth, Graeme thrives on building the strategic plans for these successes and delivering thereon. Qudinis current offerings and future road map, along with ambitions for international growth, make Qudini an exciting organisation to be associated with.

  • Crispin Lowrey

    Advisor

    Crispin is a Managing Director at Google, leading the growth of the Google platforms & ecosystems and managing Retail and Carrier relationships across EMEA. He has held C-level positions at Apple Inc., Nike Inc., Clarks and Tesco Plc., where he has led the development of overall business, managed effective operations in the UK and drove expansions across EMEA.

  • Raj Sangha

    Commercial Director

    As Qudini’s Commercial Director, Raj is responsible for overseeing the commercial, projects and customer success teams and driving new business and partnerships across EMEA and APAC. With over 25 years experience working with enterprise and retail technology leaders, Raj is passionate about ensuring Qudini customers have a frictionless customer experience across their journeys.

  • Orlando Wethered

    Chief of Staff

    Orlando works across multiple departments, working on unique client and internal projects. As well as this, he heads up the customer service desk. Orlando has experience with business operations and project delivery since he started his career in IT and software. He is dedicated to engaging with Qudini users and clients to help grow the platform.

  • Ed Heal

    Enterprise Account Director

    Ed has a background in the sales and marketing of queue management systems and a strong understanding of the associated customer experience challenges in retail, transportation and the public sector. Ed is ever passionate about working with clients to create unique customer journeys.

  • Phillip Griffiths

    Head of Projects and Customer Success

    Phill heads up the Projects and Customer success team where he helps design, improve and implement new customer experiences for Qudini’s vast array of enterprise and SMB clients across industries. With extensive experience in retail project management, he is passionate about delivering seamless customer journeys for clients and developing existing commercial relationships.

  • Katherine Torrence

    Marketing

    Katherine is a results-driven global marketing and business development professional with over 25 years experience crossing industries, emerging technologies, product launches, B2B & B2C for small, medium and large companies, digital brands and agencies. As interim Marketing Director she is passionate about connecting with customers and helping Qudini expand.

  • Neha Patel

    Head of talent

    Neha is the Qudini Head of Talent, responsible for Acquisition strategy, the entire candidate lifecycle and for contributing in scaling up the business. Prior to this, she was been working as Talent Acquisition Manager / Recruitment Manager in a fintech and telecommunication sectors where her focus was talent management and acquisition strategy, employer brand, recruitment policy and framework for operational delivery. Neha is extremely passionate about growing the team by attracting the right talent who wants to contribute to powering the store of the future.

  • Harriett Taylor

    Finance

    Harriett is a born and bred South African who moved to London 2 years ago. Her background is in managing finances and reporting for companies with high growth plans. She’s extremely passionate about being in a team where she feels a part of the family and is selling an exciting product that changes the way that businesses operate. She sees Qudini as family and our clients as part of the journey to becoming a bigger family.

  • Ben Abbitt

    Customer Success Manager

    Ben joined Qudini in 2018, having come from a background in financial services and project management. Ben worked client side with one of our key customers and loved working with Qudini so much he decided to join us at his client’s encouragement in order to support them from with Qudini. He has a real passion for solving pain points for clients through seamless customer journeys.

  • Thibault Yap

    Business Development

    Having recently joined the Qudini Business Development team, Thibaut is eager to discover innovative, customer centric retailers and help them deliver unique customer experiences. With a degree in International Business, Thibaut is passionate about reaching out and connecting with clients on a global scale.

X

Thank you!

A member of our team will be in touch.