An online appointment booking system can help drive more qualified footfall to your stores and virtual services – but this only works if your customers know about it. Here’s how retailers can effectively promote their in-store and online services on their websites.
Providing your customers with the opportunity to speak with an in-house expert is a great way to drive more footfall traffic, build customer relationships and increase loyalty.
Here are some of the results our clients have experienced after deploying Qudini’s appointment scheduling software:
- Samsung has driven more footfall traffic to its stores.
- 60% of all virtual appointments at luxury department store Brown Thomas have been with new customers.
- ‘No shows’ kept to a minimum with regular text message reminders and email alerts at Ellis Brigham Mountain Sports.
- 40% of footfall coming from online bookings – electronics retailer.
But great results like these only take place when you actively promote this new service online – more specifically, your website.
The below images of our fictional luxury fashion brand, QDi, show how retailers can make their online appointment booking offering clear and easy for customers to find and use in order to drive sales. These ideas are inspired by what has worked for our clients and what we’re seeing in the market.
1) Your website’s homepage
Ensure that customers notice your new service offering from the outset by displaying the option to book an appointment on your homepage.
2) Inside your nav bar
Drive customers to your services by placing an appointment booking button within your nav bar, making it visible from every single page of your site.
3) Create promotional banners
Place a promotional banner across key pages of your website to inform customers of your appointment booking offering with a link to easily book.
4) Use entry pop-ups
Place a pop-up across key pages of your website to inform customers of your appointment booking offering with a link to easily book.
5) A dedicated appointment booking information page
To optimize SEO potential, we recommend creating a dedicated appointment booking information page with more details on your appointment booking offering and the ability to easily book appointments from this page.
6) Your store locator page
Drive qualified foot traffic to stores by enabling customers to easily book an appointment from your store locator page.
7) Store’s individual pages
Enable customers to easily schedule appointments within each store’s individual information page via an embedded booking widget or a button that links to an external page to book within that specific store.
8) Your product pages
Turn browsing into sales by placing an appointment booking link on your key product pages to enable customers to seamlessly book time to discuss products that they are interested in.
9) Page footer
Place a link in the footer of your website to ensure your Google site map recognize the pages you link to.
More ideas on where to promote your appointment booking offering on your website and other marketing channels can be found in our best practice guide: