How are you currently counting customers in your stores? There are a number of tech-driven solutions out there that can help you track occupancy rates in-store, but make sure they have the following functionalities…
There once was a time where tracking store footfall was purely for sales, but who can remember March anymore? During Covid-19, tracking the number of customers in your store is a serious health and safety matter – and it has become an essential for all retailers as well as pubs and restaurants.
But, as many leading brands have been quick to realize, tracking the number of customers coming and going from your stores using a hand-held clicker isn’t the most effective approach, nor is it the easiest.
There is a range of great technology out there that makes it easier for brands to track the comings and goings of customers, but make sure that platform you choose has the following functions:
1) The ability to incorporate numerous customer journeys
Many retailers have increasingly complex customer journeys, where customers are entering the store to pickup items they’ve purchased online, or to receive servicing for product repairs or expert advice, or to shop with smaller partner brands located inside your store.
An occupancy tracking feature should allow you to keep track of consumers from all different journeys without disrupting their experience.
That’s why it’s vital that your store associates can not only count the number of customers entering and exiting your store, but also connect with your virtual queuing system and appointment scheduling software, giving you full visibility of the exact number of customers in-store.
2) Real-time threshold alerts
Retailers should be able to set thresholds for the number of customers allowed inside the store at once, and set up alerts to store staff when they are approaching the occupancy limit or have entered into a negative.
3) Manageable across multiple users and devices
Many stores have multiple entry point and exit points, and staff attending to the needs of customers can easily become pre-occupied. Therefore, the occupancy tracker should be easily managed from multiple users and on any device using the Qudini app.
This is also useful for store associates who are managing multiple roles at once, such as store hosts who are checking customers in for appointments or managing virtual queues.